Discover How To Leverage Your Existing Marketing Assets To Achieve Dramatic Growth of 25% And More… Without Having To Spend A Lot Of Extra Money On Advertising. You’ll learn how to leverage and optimize your marketing assets to help you get the biggest bang for your marketing dollars and efforts. There are only three ways …View full post
Founder and owner of GoDaddy, Bob Parsons has put together what he calls: “My Rules for Success in Business and Life in General”I read his rules and thought you might be interested in reading them too. It’s worth reading. 1. Get and stay out of your comfort zone.I believe that not much happens of any …View full post
You know how sometimes in life you feel like you are in a rut and you just can’t get out. Well, sometimes I feel like I’m in a marketing rut. Thanks to Jamie Turner of 60 Second Marketer I found some tips on how to get out. Thought they might help you too. Here is …View full post
Perhaps the biggest Facebook Marketing mistake most people make is not using their Fan page to build an email list. Building an email list from your fan page is very important for two reasons: 1. Facebook is a social media, emphasis on SOCIAL. People don’t go to Facebook to buy stuff. You shouldn’t try to …View full post
Discover How To Leverage Your Existing Marketing Assets To Achieve Dramatic Growth of 25% And More… Without Having To Spend A Lot Of Extra Money On Advertising.
You’ll learn how to leverage and optimize your marketing assets to help you get the biggest bang for your marketing dollars and efforts.
There are only three ways to get exponential growth in a business:
1. Increases the number of prospects you’re getting.
2. Increase the conversion rate of prospects to customers.
3. Increase the dollar value of each of your customers customer.
Many businesses struggle because they place the majority of their marketing efforts only on increasing their number of prospects.
I recommend a Marketing System consist of 8 marketing pillars. The added advantage to this marketing system is that if one of the marketing pillars crashes, the others are strong enough to hold up your business.
In many businesses dramatic growth can occur by implementing the first five pillars. The other three are insurance policies.
You will get a free initial consultation (Marketing Opportunity Analysis) where I will help you uncover your hidden marketing assets and reveal to you thousands of dollars that you’re leaving on the table. It often is quite an eye opener for business owners and sales professionals.
You can get more details at www.FreeMarketingHelp.ca . Then call 1-800-796-4960 to get your FREE Marketing Opportunity Analysis.
3. When you’re ready to quit, you’re closer than you think. There’s an old Chinese saying that I just love, and I believe it is so true. It goes like this: “The temptation to quit will be greatest just before you are about to succeed.”
You know how sometimes in life you feel like you are in a rut and you just can’t get out. Well, sometimes I feel like I’m in a marketing rut. Thanks to Jamie Turner of 60 Second Marketer I found some tips on how to get out. Thought they might help you too.
Here is what Jamie had to say.
When I was 15, I walked into a video arcade and stepped up to a game where I scored 10,000 points the first time I played it.
The second time I played, I jumped up to 15,000 points — a 50% increase!
By the third time, I only got 17,000 points. My assumption was that I was reaching a diminishing point of return. In other words, in my mind, I realized that I was within spitting distance of the maximum I could score.
But then something incredible happened. A young girl who couldn’t have been more than 13 years old stepped in front of me and played the game.
What was her final score? It wasn’t 10,000 or 15,000 or 17,000 — she scored 50,000 points. Yes, 50,000!
I couldn’t believe my eyes. A few minutes before, I made the assumption that I was approaching the limit for scoring points on the game. And then, in the blink of an eye, a young girl came in and blew the ceiling off of what I thought was possible.
What did I do next? As soon as she stepped aside, I gave the arcade game another go. Only this time, my mindset had shifted. This time, I realized that I could score well above my personal best of 17,000 points.
Because my mind had opened up to the real possibility of scoring two or three times my previous score, my performance improved exponentially.
In other words, my mind saw new possibilities for my intended outcome.
As soon as I’d finished playing the game, I looked up at the score — 45,000 points! I had almost tripled my previous record and the only thing I’d done differently was open my mind up to the possibility that 17,000 points was not my maximum.
How this applies to you. All of us are guilty of having self-limiting thoughts occasionally. What self-limiting thoughts are holding you back right now? Have you convinced yourself that a 1% conversion rate is as good as you’re going to get?
Have you grown to accept a sluggish 4% growth in sales year-after-year?
Or is your career stuck because you’ve convinced yourself that this is as good as it’s going to get?
Action steps to help you kick-start your business: Here are some techniques you can use to get yourself un-stuck and open your mind up to new possibilities:
- Change your environment. Spend half a day working at Starbucks or on the public library. Studies show that when you change your environment, new neural pathways in your brain are created. New neural pathways often lead to fresh, new ideas.
- Change your connections. Each week, I meet with a group of authors/speakers for a regular co-marketing and coaching session. By opening myself up to the new thoughts and ideas in the group, I’ve been able to expand my business into new and interesting areas.
- Change your expectations. Henry Ford once said, “Whether you think you can or you think you can’t — you’re right.” By changing your expectations, you’re often able to change your outcomes. (Bonus Tip: Seek out someone in your industry who is at the peak of their career and firing on all cylinders. Follow what they do and start picturing yourself in their shoes. The person I do this with is Michael Hyatt who is not only a high-performing adult, but a good, spiritual person on top of it.)
What are some ideas you have on ways to open your mind up to new possibilities? And how have you used those in business to grow your sales and revenue? Share your thoughts with us in the comments section below.
The early era of marketing and even in some circles today, marketing was seen more as an art form instead being based on science. But thanks to modern-day psychologists, marketing is being transformed into a science. Psychology, the study of human behavior is bringing a lot of understanding about how people make buying decisions.
The more you understand how your clients and prospects make their buying decisions the more effective your marketing will be. According to Geoffrey Gitomer, “it’s better to learn why or how people buy than it is to know how to sell”.
Here are five scientific truths you should keep in mind when conducting your marketing.
Scientific fact #:1 People make their buying decision subconsciously.
Have you ever run an ad and didn’t get the instant response you thought you should of? And as a result you stopped running your ad. This is a big mistake because people make their buying decisions at a subconscious level. The most effective way to influence peoples subconscious is through REPETITION. That’s why one-time ads almost never work. Repetition is very reliable at influencing the subconscious, but it doesn’t do it quickly. Being patience with your marketing activities is critical to your success. Don’t give up on your marketing activities too soon.
Scientific fact #2: Your marketing can be twice as effective if you target it at both right-brained and left-brained thinking people.
Science has proved that some of us are influenced by logical, reasoned thinking, like Spock from Star Trek (left-brained) and others are influenced by emotional, aesthetic appeals (right-brained). According to research the actual numbers are: 45 percent left-brained, 45 percent right-brained and 10 percent balanced- brain. The challenge for all of us as marketers is to find ways to make our marketing appealing to the two largest groups.
Scientific fact #3: Science can help predict consumer behavior, but you can’t always rely on consumers to provide you with accurate information.
Accurate predictions of your customers and prospects buying behavior is possible if you can get them to state their honest attitudes. But unfortunately in customer surveys stated attitudes are often not their honest attitudes that they will base their actions on.
For example, in one survey 76 percent of people stated they exercise regularly, yet 59 percent of the population at the time was overweight. You have probably been in situations where a prospect says they want to buy, but when the moment came to write the cheque or get together, your calls were never returned. When it comes to making buying decisions, people don’t always do what they say they’ll do. So keep this in mind when you do customer surveys.
Scientific fact #4: To speed up the closing of your sales you must create a human bond with your prospects.
Evidence for the need for the human bond is indicated by the fact that people would much rather do business with someone they know, like and trust. Before you start your sales presentations, try to make friends with your prospects. Pre-sell yourself and your services before you make your sales pitch. If you want to get more referrals you need to build stronger human bonds with your current and past clients.
Scientific fact #5: People have a basic need to belong to something.
To take marketing advantage of this need you could develop an exclusive club for your current clients. Communicate with them regularly. Provide them with important insider information. Treat your customers and prospects in ways that gives them a sense of belonging. In a social media context author Seth Godin calls it, building your tribe.
If you would to learn more about the psychology of buying behavior checkout
Dr. Robert B. Cialdini’s book: Influence: The Psychology of Persuasion.