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Facebook insider document reveals that they are going to show less and less of the things you post. In Facebook speak, it’s called your Organic reach. Why? They want you to start paying. Facebook seduced and enticed us all with it’s free services and now that we are hooked they are going to be implementing …View full post
We all have competition. The marketplace is extremely crowded with commodity products which makes it difficult to get your business to standout. Here are eight tips form Glaser-Kennedy to help your business standout and be more attractive to potential customers. You can transform your standard ho-hum offer into a killer offer using some of the …View full post
We all have competition. The marketplace is extremely crowded with commodity products which makes it difficult to get your business to standout. Here are eight tips form Glaser-Kennedy to help your business standout and be more attractive to potential customers.
You can transform your standard ho-hum offer into a killer offer using some of the following elements:
Develop high perceived value. Create a perceived value for your product or service that is higher than the price you are charging and you make your offer irresistible. In the casino hotel offer, the $600 dollars for gambling alone makes the perceived value higher.
Reduce their risk. When you make risk-free offers, it demonstrates confidence in your product or service and makes people feel more comfortable about choosing you over a competitor who doesn’t make a no-risk offer.
1. Money back guarantee. People often worry about the “what ifs” –what if I don’t use this, what if I don’t like it, what if it doesn’t do what it promises to do. Give people the confidence to buy your product or service by offering a “no questions asked” full refund.
2. Generous trial periods. Offer a “try before you buy” period, such as “Try it free for 21 days.”
3.Low-cost trial periods. Ease the fear of making a large investment by giving a trial for an expensive program or membership for a small fee. “Normally $275 per month, you can try it for 7 days for just $1.00.” (The added advantage for you is that you now have their credit card information which makes it easy to automatically charge their card full membership pricing at the end of the trial.)
4. Create urgency. Everyone needs an incentive to “hurry up” and order now rather than put it off until later. Five ways to nudge people in your offer are to present:
5. A limited quantity. If you truly have a limited quantity, you can say, “Only for the first 250 orders.” If you don’t have a limited quantity you can say something like, “Your check will be returned if supplies run out.”
6. A special combination. Create a combination offer that will expire such as, “Buy two get one free” or a special bundle or package at a discounted rate over buying them individually.
7. A price increase. Say in order to lock in the lower price, the prospect must act now.
An introductory rate or bargain. Offer a pre-publication rate or an introductory rate and explain that after so many are sold the price will increase.
8. A limited time opportunity. Let prospects know that only a certain number of widgets are available per region. For instance, a company selling franchise opportunity might only offer one franchise location per every 100 mile radius.
Include a powerful image. The casino hotel offer outlined earlier paints a powerful picture through the story-like wording. Another way to create a powerful impact is by including a powerful picture to help tell the story. You’ll see effective examples of this in ads for restaurants, retailers, travel and charitable organizations where a picture can evoke strong emotion.
Never assume that you’ve made the sale or use a weak close that gently “urges” your prospect to act. You must tell your prospect in clear, simple language what you want him to do and give him a great reason to act immediately. When you add some or all of the elements listed, you’ll create an offer that not only does that, but that stands out and makes your product, service or company completely different from everything else out there.
I`ve been preaching for years that business MUST have a strategy on their website to capture email addresses and I still see many small business websites without a strategy. Email marketing, done well is a very cost-effective marketing strategy for small businesses owners and sales professionals. Here is a great article by Internet marketer Charlie Page that gives you five money-making reason to build your email list.
Contact me if you would like to implement an email capturing strategy. Visit my website www.MarketingCoaching.ca, hit the CONTACT link and send me a message.
It’s all too easy to get caught up in the hustle and bustle of everyday life and forget to do those basic things that create real results in our lives.
While posting video and Twittering are all fine and good, we MUST use the basic and proven methods of marketing if we want to survive and thrive.
And email marketing is one of those basics, one you might be overlooking right now.
It is undeniable that the MOST powerful form of marketing online today is email marketing.
If you look at any major product launch you will see they are done with email marketing. Even these silly “email is dead” desktop delivery products are sold using the medium they claim to be replacing … email!
Ever wonder why?
The reason is simple. Email marketing works!
Recent studies show that over 40% of people surveyed buy things online based on an email they receive. I know I do, and I’m willing to guess that you have bought products too that you learned about in your email inbox. And who hasn’t visited a site and filled in a form to learn more about a product they were interested in?
These things are now a part of all good marketing. The President uses email. Your bank uses email. All online marketers (every single one) uses email. Isn’t it time you experienced the full power of email marketing too?
While video might be replacing long written sales letters (it is) nothing will replace email. In fact, every sales letter you see that is done with video contains that ever-present “sign up for the next video” box for you to fill in.
And then it’s the email follow up that sells us on taking action.
I know you know this because you, like me, get all those “act now” messages!
So now the questions is this - how can YOU use ethical, permission based email marketing to promote the products or programs that will help YOU earn a full time living online?
Here are five ways you can use email to do more. To sell more. To keep more customers happy. I hope you use each one.
Whether it’s a simple as a one-time ‘thank you’ or as elaborate as a 50 message follow up system, customers love to know you care.
At a minimum, send one message thanking customers for every order.
To power up this idea, create a follow up system using your favorite autoresponder and offer your customer more chances to buy. Share neat ways they can use the product they bought from you. Be helpful in every way you can.
If you do nothing more than give a hearty recommendation for the products you use and like you will sell more than ever AND help your customers too. They are likely having the same problems you face. If you have a solution, share it.
Keep messages short and they will always be welcome.
Do you offer a product that takes a bit of learning to use? Most products do take a bit of instruction to master.
Teach your customers how to get the benefits they deserve from your product or service via email.
Keep messages on topic and separate your follow up series into bite-size learning pieces. These follow up messages can bring your refund rate to near zero … a good thing indeed.
This is what most people think of when they think about email marketing. Sending emails to sell a product. Nothing wrong with that. In fact, statistics prove it works!
Think about this – if even the best websites out there only convert 2% of visitors into customers on their first visit what happens to the 98% of people who don’t buy?
Sadly, this is what happens.
Bummer. The good news is that all of this can be avoided if you just capture their name and email address so you can remind them to return.
After all, they didn’t land on your site by accident. They were looking for something and the odds are YOU have what they want.
They just weren’t convinced the first time around. And that’s perfectly natural. How often do you buy the first thing you see? Comparison shopping is the way of the Internet, and getting prospective customers to return to your site is the challenge.
A pre-sale series is the answer!
This is actually very easy to do. Just write down the top ten reasons why someone should buy from you, then put each in a follow up message. Send one a day until they are all delivered.
Offer the series to everyone who visits your site and let time do the selling work for you!
Our experience has been that up to 60% of visitors will take your free information if you do a good job of selling the idea.
In my 12 or so years online there have been a handful of things I have learned that are absolute. One of them is this - every website can sell more if they use email marketing well. End of story.
Use email to deliver insider information on special bargains, limited time pricing, and more.
Much like a coupon sheet in your local newspaper, selling advertising in this type of email is a breeze.
The idea here is simple – YOU do the research and prove the value of products and then report on that to people on the list.
When they buy they buy from YOUR affiliate link and everyone wins!
Want to know THE secret to building a loyal mailing list? Give the people what they want!
People love offbeat news, especially when it has a connection to their lives.
Contact me if you would like to implement an email capturing strategy. Visit my website www.MarketingCoaching.ca, hit the CONTACT link and send me a message.
I`m a humongous fan world renown marketer Dan Kennedy. I saw this article in his newsletter and I thought you would find it helpful. Contact me for a Free Marketing Coaching Session to help you develop and implement these seven critical areas. 1-800-796-4960
And in order to have your business run smoother, be less stressful, less time-consuming and excel faster, you must have all the spokes in place and balanced.
We determined the spokes of our “Wheel of Marketing” from working with Dan Kennedy and our millionaire and multi-millionaire entrepreneur GKIC members.
Through our members generous sharing of their successes, we discovered that these extremely successful and wealthy business owners each have 7 critical marketing areas (i.e. spokes) in your wheel and consistently have them working at their maximum potential. These 7 critical areas are:
1) A market that is hungry to consume your message…and your product or service.
2) A marketing message that grabs your prospects by the lapels and gets them to read your ad, sales letter, emails, or other marketing pieces.
3) A system for increasing the lifetime customer value (LCV) of each customer, client or patient.
4) A system for reaching more affluent customers that don’t make purchasing decisions based on price.
5) A lead generation machine that never leaves you wondering where your next customer, client or patient is coming from.
6) Offline strategies for getting your marketing message in front of your customers.
7) Online strategies for siphoning more leads and sales to your business.
Take a minute to honestly rate yourself on each of the spokes of your marketing wheel—with 1 being not existent and 10 being outstanding. For example, if you don’t have a system for reaching affluent customers then you would rate yourself a 1 or if you have tried reaching out to the affluent market, but don’t have a system that consistently works, then you might rate yourself a 5.
This will not only help you determine where you are weakest and can improve the most, but it will also show you whether or not you are balanced. For instance, if you rate yourself a 10 on offline strategies but a 1 on online strategies, you can’t experience a thriving business.
Make all of your spokes strong in each of these seven critical areas and you will have a business that provides you with the income that allows you to take vacations without feeling guilty and have a business you look forward to going to each and every day without having worries constantly keeping you awake at night.
Is your “Wheel of Marketing” balanced? Leave a comment about what area(s) you need to strengthen the most.
What do you think would happen to your sales in 2014 if your marketing efforts were more planned, organized and consistent? Get FREE HELP to plan and IMPROVE your MARKETING. No risk, no obligation. Start by getting a FREE Marketing Assessment here: www.MarketingCheckup.ca
I’m sharing this article with you that was sent to me by a friend.
1. Company culture. Culture is defined as the “integrated pattern of human knowledge, belief and behavior that depends upon man’s capacity for learning and transmitting knowledge to succeeding generations.” For successful companies, culture is about attracting and hiring the people who would be most successful in that specific organization. And it’s about driving the behavior that makes the company successful.
2. Customer service. Simply defined, customer service means taking care of your customers. Many companies integrate customer service into their business culture through training and the design (and frequent redesign) of relevant business processes. In most cases, the business plan dictates how they will provide quality customer service.
3. Attitude. As the owner of the company, you must have a positive attitude and accept 100 percent of the responsibility for the results of your business. When you accept responsibility, you can act to make the necessary changes to accomplish the desired results. Then, when success is achieved, you’re generous in giving credit to others within the organization. Without exception, the most successful business owners understand that it’s all about people: hiring and retaining the right people, eliminating ineffective people and providing the necessary resources for employees to master their tasks.
4. Business strategy. A complex strategy or business plan isn’t necessary to achieve success. A simple one-page document will do, but it should be well thought out and well executed. A poorly crafted business plan that’s well executed is far superior to the well-crafted business plan that sits on the shelf collecting dust. A good business plan defines and drives the activities and behaviors of the entire organization. Without it, the business becomes a ship without a rudder; it simply can’t be steered and ends up going around in circles. A sound strategy should include a financial plan, marketing differentiators, and product strategy as well as a plan for employee retention.
5. Discipline. Discipline is all about executing the strategies and then staying the course. It’s about staying focused on your core markets and measuring success as defined by your business strategy. It’s not about overreacting to market changes and adjusting your core strategy to keep up.
6. Risk. Successful business owners aren’t afraid to take calculated risks with clear outcomes in mind. Most owners who take risks do so because they recognize the need to change as the economic climates changes, and they understand it’s disastrous not to embrace change. Successful business leaders understand that being in business is about managing and responding to change. Companies that succeed embrace change and respond to challenges presented by the market, the competition or changes in general business conditions.
7. Financial roadmap. An important attribute is the creation of a financial roadmap and budget–and then having the discipline to follow it. A financial plan reminds owners where and how to spend money, and it provides ways to measure progress or shortfalls. A sound financial plan is the cornerstone of a great business plan.
8. Business processes. Another frequently credited attribute of success is the streamlining of business processes. We call this “creating predictability.” Unfortunately, this is probably the least understood task a small-business owner can take accomplish. Business processes are how things are done within a business. Every company has some processes; some are clearly defined, others are implicit. The intention here is to increase productivity and reduce costs while generating the same (or better) outcomes. Successful businesses understand the need to continuously improve their business processes: to become more efficient and productive, and to respond to market changes faster while providing better service to customers.
9. Information technology. While technology is important, it doesn’t have to be complex or costly to be effective. Effective technology is probably the most important enabler for change that a company can introduce.
10. Marketing. Effective marketing efforts perform different functions around unique selling environments. For example, business-to-consumer enterprises have completely different marketing needs than business-to-business companies. Having a good understanding of the pains your clients are experiencing and how your product and services stop that pain can help you understand just how to market to your customers–and that’s critical to business success.
11. Sales. Every company’s approach to sales is different. Some depend on building referral partnerships and strategic alliances, and this is the extent of their sales process. Others aggressively attack the market with direct-mail campaigns, cold calling and other forms of direct customer contact. The specific selling approach a company uses is usually defined by its marketing plan. Successful owners know that the concept of selling is a process that can be measured and improved, like all business processes. They talk about the importance of having a consistent, measurable and repeatable sales process, and they engage professional sales trainers (with flexibility to customize training to their selling environment) to help create consistency within their selling process.
12. Training. Because we live in a world of continuous change, it’s more important than ever to implement a culture of continuous learning. For many successful owners, continual investment in training is a major contributor to success. For training to be successful, however, there must a direct link back to the business plan and an understanding of how training supports the successful implementation of the business strategy.
13. Team of advisors. Without exception, every successful business owner I’ve worked with has talked to about how having trusted advisors is necessary for success. They know they can’t know everything and they searched out advisors they could trust. They usually preferred to pay for this advice because they were looking for someone who would challenge them, hold them accountable, ask them important questions and introduce them to others who could help them when necessary.
14. Work/life balance. Successful business owners understand that every person has just 1,440 minutes in any given day and how they spend this time directly impacts how effective they’ll be in growing their businesses. Smart entrepreneurs successfully integrate their social lives into their business lives: The client who purchases a product today gets invited to the lakeside cabin the next weekend. Clients become friends, and co-workers become like family. These entrepreneurs build their lives around their business, and it’s almost impossible to distinguish between their social lives and their business lives.
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